Blog Bits - Week of April 25th

  On the Web Digest for Marketers, Larry Chase predicts the top 10 trends for the next 10 years. Good news marketers, "email marketing will survive" as "spam issues recede dramatically."  How spam is going to recede dramatically is another blog post.  I'm still getting discount offers for Viagra.

  Jeremy Pepper  interviews Al Golin, Chairman, GolinHarris.  The biggest issue in PR according to Golin?  Credibility.  He says, "it is being focused on the mainstream, trustworthiness."  He dedicates an entire book to it, Trust or Consequences.

  Almost everyone is talking about BusinessWeek's, Blogs Will Change Your Business.  It's worth checking out if you haven't already.  According to the article, "(blogs are) going to shake up just about every business -- including yours."  Yikes.